SimWorks by Doom Bars

Doom Bars is a custom handlebar manufacturer.
Keaton Haire, owner of DOOM BARS in Albuquerque, New Mexico, makes all handlebars by hand.

Doom Bars officially launched the brand in 2020, during the pandemic, because they stumbled upon a second-hand tube vendor at a factory that had gone bankrupt due to a shutdown. I began to bend the ideal shape that I had envisioned for a long time.

To date, we have created over 300 unique handlebars and hundreds of replicas of people's favorite handlebars. The High Plains Drifter bar was a great opportunity to modernize the BMX/Clanker style bar and go into mass production for the first time. He has built a wide variety of BMX-style bars with different rises and sweeps, but by working with SimWorks, he was able to take the opportunity to create a very well-balanced bar design.