SimWorks by Honjo Mudguard | SimWorks x Honjo Mudguard

The world's most beautiful aluminum mudguards are made in a small local factory in Honjo, Sumida-ku, Tokyo. Since its founding in 1949, they have been fitted to a wide range of bicycles, from randonneurs to touring bikes to sportifs, and have a history of providing great functionality and looks.

What can we do to ensure that this new bike culture that began at the beginning of this century and that we are currently in the midst of does not end as just a ripple, but rather creates an even bigger wave? The wave may have started with the keyword "bicycle," but rather than dismissing it as just an object, I believe that if we are to be involved in it, the essential theme should be to connect people to each other, interact with nature, produce, generate demand, and create cities, leading to results.

We believe that ultimately it is the "hands" and "brains" that create the world, and that it is these people who work so hard that SimWorks approached Honjo Koken about development and mass production. We will always work with the reliable production sites that remain here in Japan, and work hand in hand to create and provide everything from standard to new products.